We believe hope is both the antidote to despair and a powerful motivator. Since the beginning of Russia’s war against Ukraine, more than twice as many Russians have fled their country as have been drafted into the army. Vladimir Putin knows that Russians who become aware of the truth will not want to kill Ukrainians, which is why he is working so feverishly to churn out propaganda and restrict the flow of accurate information inside Russia.
When Putin launched his war of aggression, the world rallied behind Ukraine: Corporations pulled out of Russia, refusing to fund Putin’s war machine; strangers welcomed those fleeing the violence into their communities and even their homes; and citizens across the globe deployed their unique talents in support of the Ukrainian people. Renaissance3 was no exception: As an agency dedicated to empowering change agents to defend human rights, fight for digital democracy, and create more humane economies, we jumped at the opportunity to make a difference by doing what we do best.
In March 2022, we launched Campaigns for Humanity as a people-focused initiative to connect and elevate a global alliance of creatives, activists, and advertisers working toward peace in Ukraine. Since then, we’ve partnered with Ukrainian creatives to counter Russian propaganda using the power of GIFs; strengthen global solidarity by calling on the world’s people to #StayWithUkraine even as the war dragged into the spring; and spotlight the many heroes born of this tragedy through our latest project, 24 for 24. We were recognized as one of the KYIV International Advertising Festival’s Positive Change Winners for our work for Ukraine in 2022. And while the awards we’ve received for our work feel great, we won’t set aside our keyboards until there’s peace for Ukraine.
As marketers, we understand that attention is finite and prone to waning. That’s why, as we mark one year since the invasion began, we’re committed to leveraging our skills and resources to breathe new life into the ongoing campaign for peace.
How You Can Help:
We’re seeking nominations of organizations, projects, or individuals working to achieve peace for Ukraine that could use additional funding and marketing support to magnify the impact of their efforts. One or more nominees will receive the following:
Whom to nominate:
The successful nominee(s) will be able to articulate how their work can bring peace to Ukraine and how €10,000 in new funding will meaningfully propel that work forward. Self-nominations are permitted. Nominees should be engaged in work that seeks to educate Russians and Ukrainians about ways they can help stop the war by raising awareness, encouraging action, and promoting the principle of shared humanity among all people. The work should align with one or more of the following objectives:
Submit your nomination:
Renaissance3 will review nominations on a rolling basis and contact both the nominator and nominee if they are being considered for an award. We regret that, due to the volume of submissions, we cannot contact all applicants.
Who we are: We’re Renaissance3, an award-winning digital marketing agency staffed by a team of strategists, creatives, and social media experts with diverse experience across six continents and united by a shared mission to not just market, but build movements. We rely on the existence of a free and open internet in order to do our work, and we’re keenly aware of the threats disinformation and censorship pose to businesses like ours. We’re committed to giving back by investing a portion of our annual gross profits in initiatives that move one or more of our guiding values of human rights, digital democracy, and building more humane economies forward. Learn more at renaissance3.com.